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PORTFOLIO

TOWN BRANCH®

Advertising Campaign  |  Oculus Studios

My role: Art Director & Graphic Designer

TownBranch-LowOpacity.png
New Face, Traditional Roots

Town Branch Bourbon is a Kentucky straight bourbon whiskey produced by the Town Branch Distillery, located in Lexington, Kentucky. With a recent rebrand, Town Branch® had high hopes of launching their new look with a campaign that was as timeless and rooted in Kentucky as their finest whiskey. From concept to creation, this campaign showcases a fully involved team collaboration that utilizes a variety of design techniques, including custom photography, photo manipulation, and digital composition.
 

My role in this project started with collaboration with the creative director to establish the initial concept. Once approved, I assisted in providing feedback to the 3D artists and photographers, helping to bring the visual pieces of the concepts to life. After the images were captured, I created composite images and added the final graphics for the advertisements that became the re-launch campaign for Town Branch®.

Additional Credit

This project was created during my time with Oculus Studios, an advertising agency based in Lexington, Kentucky. 

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