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PORTFOLIO

THRIVE RESOURCES

Branding & Identity Design  |  The Brand Thread

My role: Brand Designer

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 Trusted Accomplished
Savvy
Rigorous Dynamic

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Competitive Form

Thrive Resources is a competitive partner in the private equity space. They exclusively serve private equity firms and their portfolio companies by leveraging their own industry experience on behalf of their clients.
 

With a mission to drive measurable value through building high-performance individuals and teams, it was paramount that the brand be just as bold and impactful among their competitors as the business itself. The team had a clear vision of a minimalistic brand with modern masculine elements. From that, their geometric mark was created as the building block of their brand.
 

The logo itself embodies an abstracted half “T” mark in combination with a lowercase "r". The two-tone color of the mark emphasizes the symbolism within the mark. The two separate pieces complement and work together as one, a reflection of their commitment to their coaching and client relationship.

Additional Credit

This project created in partnership with The Brand Thread, based in Lexington, Kentucky. 

Next Project:

LEXINGTON BREWING & DISTILLING CO.

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